August 30, 2010 - Work on the Creative Co-op building continues at a brisk pace.  Last week we reached a significant milestone on the project - We completed the technical plans and drawings for the building and our project Engineer - Ron Saikowski - signed off on the drawings.  Wally Westbrook the President of Wally Westbrook Designs, was there for us every step of the way.  For those who have not gone through the process, I will share with you what we learned.  This phase of the project took way longer then I anticipated - but hopefully, all that hard work will allow our plans to go through the permitting process without too many changes or delays.

Posted by Vic Cherubini on August 30, 2010

August 13, 2010 - Several years ago, marketing guru Seth Godin gave a presentation at the TED conference on the importance of standing out. We have all heard the term..."Best thing since sliced Bread", but did you know it took 15 years after the invention of sliced bread before it was widely accepted? Until Wonder Bread came along and SOLD the concept, no one wanted it. Your product or service must stand out for someone to first notice it, before you ever have a chance at selling it. The example he gives is... "you drive down a road and see a cow - so what?  But if it were a purple cow, you would stop (or at least slow down) to take a closer look.  If something is different or remarkable, it gets talked about.  Average products for average people will no longer work. We live in an age of specialization. You sell to people who are listening, and hopefully those people will tell their friends."  Bottom line - Don't be boring! Gordin goes onto say that "The riskiest thing you can do now is to be safe". So how can you apply this to your business?

Posted by Vic Cherubini on August 13, 2010