Advergaming Developers Guide– The Marriage of Advertising and Video Games!

Charles River Media announced the release of the "Advergaming Developer’s Guide, First Edition", a comprehensive guide showing you how to create computer games designed to entertain and sell. Videogames today represent one of the fastest growing forms of entertainment, yet advertisers are only beginning to understand how they can use this new media to promote their products and their services. Unlike traditional advertising, which may hold the attention of a prospect for just a few seconds, Advergames so immerse the user into a game environment for long periods of time, that they may return to again and again. Companies such as Chrysler, Miller Brewing Company, Sony Pictures, and Mattel are using Advergames to reinforce their brand image and build a database of information about their customers.

Using hands-on tutorials, readers learn to design, build and modify their own interactive Advergames. Aspiring game developers looking for a way to break into the industry will welcome the tips, tools, and techniques showcased in the Advergaming Developer’s Guide. Using readily available programs such as Macromedia Flash MX and Director MX (trial copies for both are provided on the CD that accompanies the book), novice game developers will have everything they need to begin exploring what many are calling “the hottest trend in the industry”.

KEY FEATURES

* A introduction to the world of Advergaming
* Understanding both the concepts of “Branding” and “What Makes for a Compelling Video Game”
* Detailed tutorials walk through the creation of nine Advergames including basic, intermediate and advanced applications.
* A walk through the conceptual process required to engineer an Advergame from the ground up.
* CD includes ready-to-use trial versions of Macromedia Director MX and Macromedia Flash MX
* Dozens of helpful web links.
* Interviews with the top Advergaming Producers
* A comprehensive resource guide on terms, formulas, tips, tools, and techniques for developing Advergames.